Market Potential Analysis

Market potential analysis determines a core parameter - the market potential. It is an important prerequisite for the planning, developing and implementation of new innovative products and services.

The analysis of the market potential determines the theoretically possible distribution and turnover of a product or service at a certain point in time. The question to be answered is: which percentage of the consumers, households, workplaces etc. can be considered as potential recipients of the product or service in the near future?