Understanding consumers’ motives, attitudes & decisions

is our profession as market researchers. Our business is the collection, research and analysis of data and facts. We have gained expertise in these areas. This expertise guarantees accuracy and reliability.

Besides quantitative measuring we carry out qualitative market research. By using psychologically well-founded methods we examine desires, needs and attitudes of people. The analysis and processing of complex interconnections establish the basis for our clients’ marketing decisions.

Product Test

Product tests

analyse to which extent the consumers’ expectations are met and aim at optimising a product prior to its launch.
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Customer Satisfaction Analysis

Customer satisfaction analyses

are an important instrument to assure the quality and to identify potentials of increasing the customer loyalty.
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Fair Research

Trade fair research

brings together supply and demand of visitors, exhibiting companies and event hosts.
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Employee Opinion Research

Employee surveys

show if and how the staff’s satisfaction and thereby their productivity can be increased.
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Sponsoring Analyses

explore the awareness and impact of sponsoring measures among consumers as well as stakeholders and correlate costs with returns.
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Mystery Shopping

Skilled test buyers reveal potentials for the presentation of products, consultancy and sales negotiations.
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